At Firehouse Pizza, we believe great food should leave more than just a good taste—it should make an impact. In 2024, we launched Pizza, Paws, & Purpose, a campaign featuring activities like Pizzas for a Cause, Finding Fur-Ever Homes, Sparky's Meet & Greet, Paws for Pizza, and Paws & Play Park, bringing together pizza lovers and pet advocates to support animal welfare through flavorful, feel-good moments. 

One of the most impactful activities of the campaign was Pizzas for a Cause. It wasn’t just about feeding appetites; it was about fueling hope. For every pizza ordered, 5% of the proceeds were dedicated to Pawssion Project, a non-profit organization committed to rescuing, rehabilitating, and rehoming abused and abandoned animals. 

But we didn’t stop at giving—we wanted to be part of the story. To bring this initiative full circle, the Firehouse Pizza team, alongside the passionate employees of Crimson Hotel, personally visited the Pawssion Project shelter in San Jose del Monte, Bulacan on March 6, 2025. 

This meaningful visit, part of Crimson’s corporate social responsibility efforts, included the official turnover of the campaign proceeds, along with in-kind donations such as pet food, cleaning supplies, and other essentials. It was a day filled with compassion, connection, and a renewed sense of purpose. It proved that every slice truly made a difference. 

The Pizza, Paws, and Purpose campaign may have wrapped up, but our commitment to the community continues. At Firehouse Pizza, we’re always cooking up ways to make every slice count—so stay tuned for more feel-good flavors ahead. 

Want to learn more about the amazing work being done by our friends at Pawssion Project? 

Visit https://pawssionproject.org.ph to see how you can help!